Laura Fredericks

Nov 25, 2020

Better lead nurturing: learn to DANCE

In 2016 I had the opportunity to participate in a startup accelerator for my marketing analytics startup, Describli (RIP). I was struggling with building awareness for my fledgling product, and one of mentors gave me some simple marketing advice that I still remember today: “There is no such thing as…

Lead Nurturing

7 min read

Oct 14, 2020

Beyond selling — Marketing is all about the value exchange

If you’re running a startup or small business, you’ve likely heard of the marketing funnel, the process of educating and informing your target audience in an effort to convert them to paying customers. But somewhere along the way, the fundamentals of sales and marketing that go into that process have…

Value Creation

7 min read

Beyond selling — Marketing is all about the value exchange

Laura Fredericks

Founder, growth marketing coach, powerlifter. I help startups build authentic audiences with content, automation, and real conversations https://lightspire.co

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