Better lead nurturing: learn to DANCE

Discoverability

Added Value

Narrative

  • Characters — How would you describe your current community? What unites them?
  • Language — How do you and your customers speak about the problem and solution?
  • Setting — What is the current state of your industry or the customer’s world? How would you describe the problem?
  • Time — Why is now the time to solve the problem? What recent changes enabled your solution?
  • Narrator Who are you? What is your story? Why are you the right person to solve this problem?

Clarity

Excitement

Try It Out

--

--

--

Founder, growth marketing coach, powerlifter. I help startups build authentic audiences with content, automation, and real conversations https://lightspire.co

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Gorilla Marketing with Facebook Groups

How to Attract Attendees to your Trade Show Booth

The Power of Digital Affiliate Marketing -Chapter 15

The Power of Digital Affiliate Marketing -Chapter 3 on ILLUMINATION Book Chapters — Medium authored by Dr Mehmet Yildiz digitalmehmet.com

How to Land a Job in Digital Marketing Without a University Degree

An introduction to Bullievers

HOW LOCAL BUSINESSES CAN DO MORE WITH LESS

The KickStarter Campaign is almost here!

Best Traffic Sources for Affiliate Marketing from a Pro’s Rulebook

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Laura Fredericks

Laura Fredericks

Founder, growth marketing coach, powerlifter. I help startups build authentic audiences with content, automation, and real conversations https://lightspire.co

More from Medium

3 Simple Ways To Write More Effectively

How to start doing something

productivity

Small Silent Things by Robin Page Review

Limitless Knowledge — Translation